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Domain-value analysis

"Domains will grow faster in value than any previously known commodity." This sentence said in the late 90s Rick Schwartz, the most successful domain trader. What factors actually determine the value or price of a domain? Because Internet addresses definitively as Land of the World Wide Web are considered, it's worth a look for comparison to the sector of commercial real estate. Under what criteria will determine where property prices?

1. The good location of the address

Even in domains such factor plays a major role. Good domains have a good location because:

	…User to enter because of the clear concept like directly into the address bar of your browser. Example: Why do you searching a shoe store in the city when you know that in the central shopping mall in the heart of the city is certainly one?

They are preferred by search engines because of high relevance to the search term - even better: they run on a professionally prepared and perfectly programmed website that is properly registered in the major search engines and catalogs. The website (also internet shop or portal) can be compared on the property in our comparison with the real estate.

2. Because of the economic value of the address

Good domains have a high economic - and image-value, because ...

	…Supply and demand in the market determines the price for the address.
	Example: It may be desirable to have somewhere a boutique in Dusseldorf. However, it is run, a difference in Dusseldorf-Oberbilk his business or on the prestigious King Avenue. There are only a few high-traffic, compared regarded addresses.
	In terms of domains than the domain www.brillantringe.com considered valuable and of greater value than image www.brillantringe.biz

3. Because of the value of the goods or services at the address

	What is the economic value of the goods or services that are offered at a particular address - what is the revenue / profit per order?
	Example: In the Venloer st in Cologne customer X enters a kiosk and bought for 1 Euro, the daily newspaper. In the High Street, also in Cologne, Y customer enters an exclusive shoe store and buys shoes for 900, - Euro.
	In terms of the Internet results in the same situation. It's just a difference whether customer X www.gemüsesamentütchen.org clicking the domain in order to seek a sale of 10, - Euro to make or Customer Y under the domain www.burgverkauf.com for a new home and to spend 15 million euros wants.

Other important factors that influence the value of a domain:

	National domain in the German language (Expl. .De for Germany) or international domain name (in English, Expl. .Com as the world's business address)? In general, the international domain is more valuable. Nationwide or regional offer? Domains that are ideal for companies that provide nationwide products / services are of course more valuable. Relevance in the search engines. Listed are many sites on the topic, the domain is usually more valuable. Exceptions: Exclusive theme or niche areas Keyword domains, that generic domains are more valuable than SEO domains. Length of Address: If possible, short domains are more popular - also due to better retention. However, certain concepts are inherently round: Expl.: reproducionmedicine.com. Domains with more than two terms are usually worth less. Adjust the top-level domain (TLD =) Expl.: Info for the intended use for the best second-level domain (SLD =) Expl.: airline service = www.airlineservice.info the domain is valuable. The sub-optimal solution to the above domain as the address for an info-site would www.airlineservice.biz The right to language or languages, with TLDs. .Com is valuable, for example indoorgolfhotel.de or indoorgolfhotel.com. Net, but somewhat less valuable. For Info Web site or portal as well. .Info, .Com or. .Net

Domains with Page Rank, or project

1. Domains with Page Rank and project

	In this case, the domain will not be evaluated alone, but the project itself. This may be ex. an Internet store or portal with advertising revenue. Since the value of a project, not only on revenue / profit is to establish that an expert should definitely be involved. In any case, prices are usually paid by > 50.000, - Eur.

2. Domains with the project without Page Rank

	For the lack of Page Rank, it will give reasons. Whether it's worth, the project and / or revise the programming depends on various factors. In this case as an expert for a decision and price should be claimed.

Domains without Page Rank, or project

3. Domains without project with Page Rank

	These domains registered with search engines to run on a parking page or on a "provisional" home page with informative, but not individual content. Superficially, the domain would have Page Rank with a higher value than without. However, if you look closely, you may notice is that the domain is consistent with the web site for years. Many users have visited them in this time and left quickly from disappointment over the makeshift back side? Additional risks: Page Rank is really genuine or just flipped? If programming the new homepage omissions or errors occur, which may be lost Page Rank. Should be used if the domain is not for the company's homepage, but as a redirection domain, search engines might suspect a scam - then removed the domain from the search engine by blocking. This make is difficult to reverse.

4. Domains without project and without Page Rank

	For these reasons, we offer out with a few exceptions (2 individual projects), only domain names without Page Rank and project.

For more information, please contact us.

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